Email content for 40,000 cat lovers around the world

Brief: Write email content for our cat loving subscribers in a fun, light-hearted tone of voice suitable for US readers.

1. Sell our cat related products in promotional emails 

2. Give subscribers useful information in separate content-driven emails.

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As part of their digital marketing agency, I also did idea generation and campaign creation, as well as fine tuning the design inside our email platform Klaviyo.