Email content for 40,000 cat lovers around the world
Brief: Write email content for our cat loving subscribers in a fun, light-hearted tone of voice suitable for US readers.
1. Sell our cat related products in promotional emails
2. Give subscribers useful information in separate content-driven emails.
As part of their digital marketing agency, I also did idea generation and campaign creation, as well as fine tuning the design inside our email platform Klaviyo.